As part of the Community Pharmacy Contractual Framework (CPCF) 2025/26 pharmacy contractors are required to take part in two national health campaigns promoting the Pharmacy First service to the public.
The second mandatory national campaign runs from 02 - 22 February 2026. Contractors can meet the requirements of the campaign through any of the following activities:
· displaying posters, leaflets or other promotional materials at the pharmacy.
· information on your pharmacy’s website.
· information posted your pharmacy’s social media channels; and
· including information in emails or SMS sent to patients.
Updated digital materials are available for use on the DHSC Campaign Resource Centre
Please note this is a mandatory campaign and failure to participate may result in sanctions in relation to a breach of the terms of service under NHS Pharmaceutical Regulations 2013, Schedule 4, Part 2, Para .18 of the Terms of Service of NHS Pharmacists.